HOPE

HOPE is a Swedish fashion brand with a passion for high-quality garments that inspire and emphasize individual style. In 2001, HOPE founders Ann Ringstrand and Stefan Söderberg launched their first women’s collection. Featuring clean, cool looks with clear nods to classic menswear and utility pieces, the brand stood out from the romantic styles that characterized women’s fashion at the time. Since then, HOPE has been an original and unique option to the traditional fashion scene.

HOPE creates contemporary, high-quality fashion, aimed to inspire and emphasize individual style. We believe in progressive – yet timeless – design, strong tailoring and attention to detail. We’re passionate about DIVERSITY, CREATIVITY and SELF EXPRESSION. There’s truly no reason why anyone today should feel limited by old fashion conventions.

For us, style comes before gender, and we encourage our customers to explore our full assortment, rather than just one department. Starting spring 2017, all our garments are labelled with both men’s and women’s sizes.